Startup to Corporate transformation. Creating Identity and Brandsystem
United Angels Network is an angel investment club that unites experienced investors, entrepreneurs, and startup founders.The main goal was to create a visual system that builds trust, looks on the level of international companies, and conveys a sense of calm and confidence.It’s about structure, clarity, and simplicity, reducing noise and amplifying trust.
Brand Character
It thinks strategically but acts gently.This brand doesn’t compete — it supports, analyzes, and connects.That’s why the visual language is clean, restrained, and intelligent.
Logo
The logo contains the idea of a wing — a symbol of an angel and, at the same time, a reference to angel investors. The wing reflects the concept of support, movement, and growth, which lies at the heart of the club. The mark is simple yet structured.It has a more minimalist than organic form, and that’s what creates the sense of clarity, logic, and stability.
The composition system is based on the principles of visual clarity and modularity.No random decisions.One statement — one module. This structure helps maintain a flexible yet consistent visual rhythm where everything stays coherent, even as content changes.
Conception
UAN has transitioned from a startup format to a company format , bringing a sens e of corporate identity. Individual elements must work autonomously but still conform to the system. This is all about design, but communication is a crucial part—how it is perceived
UAN has transitioned from a startup format to a company format , bringing a sens e of corporate identity. Individual elements must work autonomously but still conform to the system. This is all about design, but communication is a crucial part—how it is perceived
1. Built a timeless, international-level identity 2.Increased brand trust and recognition 3.Translated complex venture ideas into clear visuals
4. Created system for consistent communication
5. Brand transition from startup to mature company
