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SOLID furniture
Identity
Brandbook
WEBFLOW
Time for execution
2 month
Sphere
Furniture
Goal
Identity, Startup Brand Creation
This project is for a furniture company called SOLID — based in Utah, USA. They create premium furniture made from solid wood.The company’s main concept is grounded strength: furniture that feels sturdy, timeless, and enduring. Their slogan, “Grounded and Rounded,” reflects both their philosophy and the signature rounded edges in every piece.
Challenge
The brand was at its very early stage — no physical prototype yet, but with an active investor and a clear strategic direction.The main challenge was to form the brand vision and visual approach that would not only define its identity but also build trust among future backers on Kickstarter, where the company planned
to launch.
Logo
The brand explores how “timeless” can exist in the present moment. The visual metaphor is the timeline — a line that begins and materializes here and now, shaping how we perceive the flow of time through design.The brand defines itself as furniture that doesn’t follow trends — it sets them. It stands for confidence, durability, and calm strength.
The design process included full brand workshops, creative sessions, and iterative prototyping.Visually, the brand looks confident, elegant, and precise — a reflection of its craftsmanship and grounded philosophy.
Conception
UAN has transitioned from a startup format to a company format , bringing a sens e of corporate identity. Individual elements must work autonomously but still conform to the system. This is all about design, but communication is a crucial part—how it is perceived
UAN has transitioned from a startup format to a company format , bringing a sens e of corporate identity. Individual elements must work autonomously but still conform to the system. This is all about design, but communication is a crucial part—how it is perceived
1. Brand design for international product positioning
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2.Scalable product-aligned design system
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3.Preparation for Kickstarter launch

4. Website prototype to build backer trust
Who worked
SOLID team
Artur Kuzmin
Founder SOLID
Mykyta Kuzmin
Co-Founder SOLID
Design and Developing
Artem Mokan
Brand Designer